The management team comprises highly skilled professionals, from both clinical and business backgrounds. Their combined expertise, knowhow and extensive experience has shaped the success of the company – from the early days until today.


Lior Dayan

Chief Executive Officer

Lior brings 18 years of experience in the energy-based medical device industry with operational, logistic, financial and sales expertise. Out of which 9 years of experience in the growing Asian Market. Lior holds a BA in Economics & Logistics from Bar Ilan University (cum laude) and an MBA, Economics Major from University of Manchester



Eyal Ben David

EVP Global Sales & Marketing

Eyal brings 11 years of experience in various sales domains including territory management and sales channels development.
Eyal holds a BSc in Industrial Engineering and MBA from Ben-Gurion University.




Alex Britva, PhD

Chief technology officer

Alex brings 40 years of experience in laser , RF and ultrasound technologies. Alex is the author of more than 30 scientific articles and more than 10 patents. Alex holds an MSc and PhD from Electro-Technical Institute, Novosibirsk Russia.




Keith Adams

President, Alma Inc.

Keith joined Alma in 2018 and is responsible for the North American commercial operations for the company. Prior to joining Alma, Keith served in leadership roles for high-performing sales organizations in such medical aesthetic companies as Cynosure, now a Hologic Company, and most recently at Cutera, Inc., where revenues grew from $30.4M to 88.3M in under three years.




Avi Farbstein

Alma Lasers North America Chief Technology & Strategy Officer

Avi brings more than 35 years of experience in the medical and aesthetic device industry, beginning with research and development of one of the first lasers introduced to the surgical field. Avi holds a BSc in Electrical Engineering from the Tel Aviv University.




Doron Yannai

Chief Finance Officer

Doron brings over 20 years of financial management experience in public and private companies and in various industries including software, communications and construction. Doron holds a BA in Accounting, Economics & Labor Science from Tel Aviv University and is a certified public accountant in Israel.




Anat Kenan

VP Human Resources

Anat brings over 20 years of experience in Human Resources management from global companies in various industries including medical devices and semiconductors.
Anat Holds BA and MA degrees in Human Resource management from the Haifa University.




Karin Apotheker


Karin brings over 17 years of experience in sales, marketing, product management & finance in various industries, past 9 years in energy-based medical device industry.
Karin holds a BA Degree in Business Administration from the College of Management Academic Studies.




Ran Ezioni

Chief Operating Officer

Ran brings over 22 years of multi-dimensional experience in the fields of global operations, supply chain management, IT, outsourcing and service & maintenance in various industries. Ran holds a BSc Degree in Industrial Engineering from the Technion Institute of Technology.




Itay Meir


Itai brings over 19 years of experience in mechanical engineering.
Itai hold BSc in mechanical engineering from the Technion Institute of Technology.


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